In response, networks developed their own news services. CBS organized the Columbia News Service with bureaus in several major cities. By the mid-1930s, CBS produced three daily news programs for its affiliates, including a 15-minute program at 11 pm. Newspapers, in return, refused to mention CBS programming in their radio listings. An NBC editor reviewed newspapers for story ideas, following up with phone calls to involved parties to gather additional details.

Finally the Press-Radio Bureau was established with the charter to produce radio news acceptable to newspapers. The PRB set limits on the length and number of radio news programs that could be broadcast (five minutes each, scheduled not to precede the release of the morning or evening newspaper). It also dictated that the end of each news program end with the phrase: "For further details, consult your local newspaper." The PRB lasted only a short time, as radio had become too powerful to be hampered in such a fashion.